Because his business is small with a limited marketing budget, I’ve actually helped my Dad quite a bit over the years. I did the logo and branding for his business as well as an older site that this project replaced. That site was a great help to his business, but it was also woefully outdated. It wasn’t even responsive. I decided to approach the site refresh with an idea: How can I build the best possible “brochure” style website?
Brochure sites are known for using poorly built ThemeForest themes, a million jQuery plugins and just being generally awful. I wanted to turn that on its head by building a site that got the job done in a way that was sleek and performant. With that goal in mind, I got to work.