This new site was actually replacing an older site that I built for him. That site had been a great help to his business, but it was also woefully outdated. It wasn’t even responsive. I decided to approach the site refresh with an idea: How can I build the best possible “brochure” style website?
Brochure sites are known for using poorly built ThemeForest themes, a million jQuery plugins and just being generally awful. I wanted to turn that on its head by building a site that got the job done in a way that was sleek and performant.